Blog Posts

The Best and the Worst of IGTV

The Best and Worst of IGTV

Unless you live under a rock (no offense, Patrick Star), you have most likely heard of the unveiling of Instagram TV. In case you happen to live under a rock (which is totally fine, I am not here to judge), allow me to fill you in. On June 20th, 2018, Instagram unveiled a feature and … Continue reading The Best and the Worst of IGTV

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How to Make the Most Out of Conferences

If you are in the digital marketing/social media marketing field and you are someone who loves attending events, you are in great luck. The marketing field is home to so many amazing conferences and events. Everything from social media marketing to tech, to SEO- you are guaranteed to find a marketing conference that matches your … Continue reading How to Make the Most Out of Conferences

Stereotypes Every Social Media Manager is Sick of Hearing

We live in a world where everything and everyone can and will be stereotyped. As a Canadian, I know this all too well! Some stereotypes are seemingly harmless and playful (people know we don't live in igloos and ride moose, but we still chuckle when we hear that) and some stereotypes are downright annoying. Social … Continue reading Stereotypes Every Social Media Manager is Sick of Hearing

Paid Ads: Cash Them or Trash Them?

Social media has shifted drastically in the past couple years- from being a place you can share with your friends, to being a place you can market and make some pretty good money. With this change, a majority of social platforms are transitioning into mainly business platforms. Of course, many social platforms took this opportunity … Continue reading Paid Ads: Cash Them or Trash Them?