Unless you live under a rock (no offense, Patrick Star), you have most likely heard of the unveiling of Instagram TV. In case you happen to live under a rock (which is totally fine, I am not here to judge), allow me to fill you in. On June 20th, 2018, Instagram unveiled a feature and … Continue reading The Best and the Worst of IGTV
If you are in the digital marketing/social media marketing field and you are someone who loves attending events, you are in great luck. The marketing field is home to so many amazing conferences and events. Everything from social media marketing to tech, to SEO- you are guaranteed to find a marketing conference that matches your … Continue reading How to Make the Most Out of Conferences
As a digital marketer/social media manager, I engage with a plethora of people in the field who, just like myself, are adults. This is why whenever I think of social media, I typically think of persons my age and older, however, there is a group of individuals who make up an enormous portion of active … Continue reading What Pre-Teens Taught Me About Social Media
We live in a world where everything and everyone can and will be stereotyped. As a Canadian, I know this all too well! Some stereotypes are seemingly harmless and playful (people know we don't live in igloos and ride moose, but we still chuckle when we hear that) and some stereotypes are downright annoying. Social … Continue reading Stereotypes Every Social Media Manager is Sick of Hearing
The field of social media managing can get quite overwhelming when you start out. There are so many things to do, you may often wonder, "how can I possibly do all this?" or "How is that person doing it so well?" Well, friends, there are no tricks or gimmicks, but there are some great tools … Continue reading 4 Tools This Social Media Manager Swears By
When you think of the word "trend", you often think about what is in and what is all the rage at the given moment. It's easy to give into current trends because they are what's new and cool. However, many trends are short-lived and things that were once cool are now a complete no-no. This … Continue reading Marketing Trends You Need to Ditch ASAP!
Social media has shifted drastically in the past couple years- from being a place you can share with your friends, to being a place you can market and make some pretty good money. With this change, a majority of social platforms are transitioning into mainly business platforms. Of course, many social platforms took this opportunity … Continue reading Paid Ads: Cash Them or Trash Them?
If you haven't heard the term "influencer" by now, it's time to get out from under that rock. Influencer marketing is all the rage right now and believe me, it works! With the rise of social media, those who have a loyal fan base have just as much an impact (sometimes, even more) than tv/movie … Continue reading How Do I Become An Influencer?
No matter what social platform you are browsing, chances are, you will stumble upon a video. Why? Video is all the rage right now! While some platforms such as Youtube have been all about videos since the dawn of time, other platforms such as Instagram and Facebook are now stepping into the world of videos. … Continue reading Why Video Marketing?
There are currently over 2 billion people on social media as of 2017, so it's no surprise that businesses, brands, and individuals are building their influence on the world wide web. There are a plethora of social platforms being used every day, every hour, every minute...you get the point! It's a no brainer, marketing on … Continue reading The Do’s and Don’ts of Social Media