Social media – who isn’t on it nowadays? From engaging brands and their iconic clapbacks to the rise of influencers, it’s evident that social media is not slowing down any time soon! Back in the day, social media was utilized as a platform to share updates with your close friends and family. Today it is a hub for businesses around the world and the main source of income for many.
Businesses and individuals alike have always advertised in order to promote who they are and what they do, however, the way they do so has shifted drastically. Flyers, newspapers, and magazines were a few ways people advertise themselves years ago. Today, those outlets are seeing less and less friction and the world of promoting has become digital. With almost 3 billion users on social media, why businesses should utilize these platforms is a question that is already answered. The big question most people have when it comes to social media marketing for their business/brand is, “how can I excel on social media?”
For those asking this question, you’re in luck! These 11 (including myself) social media experts share their best tips for killing it on social media!
I would say my biggest piece of advice would be to provide as much VALUE as you can for others (for free). Helping others can lead to new business, new partnerships and new collaborations. If you are an expert in a field and you are being open and transparent about what you do, people will see how complicated it can be and will want to hire you. Others might try to implement your advice and could come back for consulting or questions for your future content!
Multi-tasking is a bad idea when it comes to social media strategy. Depth – not breadth – is important. We need to pick a platform and go all in on that platform at the beginning. Focus and mastery are essential and powerful. Be creating content and engaging with others around a content core. But don’t forget to pick the right platform for the brand. It pays to do the homework ahead of time. If we go all in on the wrong platform, we are wasting our time, energy, and resources. Once we have established a foothold on one platform we can expand the presence slowly. Social media is a long game so don’t rush it. I had to learn all these ideas the hard way as a first time entrepreneur and marketer.
Social media is one of the most effective ways to spread awareness and build a brand around your business. While creating a social media strategy, it’s important to define your goals beforehand in order to be able to define success. Although, paid ads might give you a faster ROI, keep in mind building relationships and engaging with your audience will build a strong community around your business. Follow the 80/20 rule which says that 80% of your posts should inform and entertain your audience, while only 20% should promote your business. Good luck and get creative!
Social media marketing is great for humanizing your brand. You get to connect with your audience in an authentic way and build real relationships with customers and prospects who can in turn become advocates for your brand.
One tip I have for marketers is to take advantage of social video. Social video showcases you (or your team) so people can see who is behind the brand, and it allows for you to showcase some personality. It’s low cost too, everyone has a video camera on their phone. Turn it to selfie mode and start chatting! The more you do it, the more comfortable you’ll be on camera and the easier it will become to create that content. Bonus points to those who take advantage of live social video to fully engage with their audience. Good luck! PS Here is a Hootsuite blog post that details more tips to creating awesome social video https://blog.hootsuite.com/create-great-video-guide/ ….
Social media marketing is actually very scientific. Start looking into the analytics if you haven’t. The data will tell you about your followers demographics, interests, behaviour patterns, etc.. Then craft your strategy and content base on that!
Social media has proved to be both a valuable community builder as well as lead creator from my time at a Fortune 500 in Adobe to a tech startup in CloudApp. The key is to find ways to engage your audience from a brand and personal level. We live in a world of celebrity executives (Musk, Cook, Bezos), so don’t sleep on just building up your brand make sure to spend time building up your executive and internal influencers as well.
Benefits of social media- I’d say in my opinion you get to learn a lot from different aspects in digital marketing especially using tools. That leads in to my tips to improving social media strategy, never get complacent there’s always things to learn. Someone who has started from community management to content create to now social media advertising. There’s always a way to continuously develop. Understand that social media is constantly expanding and there’s always room for growth
If you’re not sure about the benefits of social media marketing, start by listening. Take a look on your preferred social media platform — Facebook, Twitter, Instagram, etc. — and do a search for the name of your business. If you attempt to ignore the idea of social media marketing, you’re essentially ignoring the opinions and/or the outreach of your customers who are providing invaluable feedback, be it positive and/or negative. Start simply by listening, and you’ll immediately see the value in building a culture of empathy.
Social media marketing has changed how we connect with others, communicate and build our digital presence and personal brand. It doesn’t replace human connection or relationships, but it’s a great starting point for everyone, not only brands and businesses.
In digitally connected world, where business, news, information, education, entertainment is easily accessible and shareable via many channels and platforms, building and monitoring your presence and content is becoming more important than ever. Social media offers useful grounds – to get to know your audience and target market, learn about their needs and figure out your POV – how does your brand differ from others in your industry?
Using social media strategically and with clear goals and consistency can help you achieve results and impact you set out for. If your social media efforts work or not, doesn’t depend solely on the budget or how much money you can spend on paid advertising, but is a combination of many factors:
– how does your brand, messaging and content resonate with your audience,
– are your activities generating new leads and returning customers, affecting the bottomline,
– what (positive or negative) sentiments are connected to your brand or business,
– how engaging and relatable is your brand,
– how agile in adapting to changes of customer needs a brand actually is.
Most importantly, leveraging social media to your benefit is not a short race. It’s a long-term marathon, even better, dialogue.
Consistently delivering value and content your audience wants, measuring what works or not, finding ways to make your customers your brand advocates or micro influencers, topped with mix of organic and paid marketing, will get you in front of the right eyes and deliver results.
Our tips for you to choose from (feel free to pick and choose what works best for the article, or let me know if you prefer a different format for the tips!)
How to improve your Social Media Strategy:
Social media has become extremely competitive. You have to be smart and strategic about it if you want to see results from it. Your strategy might take a little bit of extra effort up front. But it’s going to save you a lot of wasted time and energy later on down the road.
When creating your strategy remember, it’s all about balancing your content and creating valuable posts for your audience. Absolutely no one wants to be friends with that person who only talks about themselves and no one wants to follow a brand that only talks about themselves!
So when creating this content, think how it can do one of four things for your audience: inform, inspire, educate or entertain and ideally, your social media feeds should do all of those things. So if you inform your customers of a sale one day, then your next post should either inspire, educate or entertain.
Last, take some time to understand the language and customs of each platform. Remember, you don’t have to be on every platform! In fact, if you’re a solopreneur or entrepreneur, you shouldn’t be on every platform! It’s better to excel at a few platforms than be mediocre on every single platform.
And do not overcomplicate things, social media is called social for a reason. You can’t be social if you’re boring. Your brand voice is just as important to social media as your visuals.
At Edgar, we recommend automating your posting so that you can then engage and be authentic in conversations and comments. It’s a great way to use automation but still be social without spending all of your time glued to your computer.
Social media involves a lot of creativity and experimentation. There is no one right way to do it. What works for one person, may not work for another. Some campaigns will be winners and others will have you questioning why you even ran them, but regardless, every single one is important when it comes to fine-tuning what works best for you. Don’t be afraid to experiment. As long as you are not hurting or offending anyone, the digital world is your oyster!
If you want to get even more expert advice when it comes to your digital/social media marketing, be sure to follow the fine folk mentioned above!