When you think of the word “trend”, you often think about what is in and what is all the rage at the given moment. It’s easy to give into current trends because they are what’s new and cool. However, many trends are short-lived and things that were once cool are now a complete no-no. This applies to trends in social media as well. While it is good to stay on top of trends, it’s also important to let go of the ones that provide zero benefits, kind of like the time I let go of my favourite pair of jelly sandals and an array of butterfly clips (you won’t be missed).
Here are just a few trends that need to stay in the past or maybe shouldn’t have been a thing at all
Paying for followers
Stop this. Please stop this. It’s a great thing to build a large following (keyword “build”), but make sure you do so organically. Yes, it takes more time, but the results will speak for themselves. When you buy followers, you are buying inactive followers and bot followers who provide no value whatsoever to you. These fake followers will never engage with your content. There will never be a return on this investment, trust me!
Being inactive or not being on platforms YOU do not use personally
Let’s face it, you’re not going to fall in love with every social media platform. Some people have become ghosts on Facebook because they assume it’s outdated and some people shy away from Instagram because it’s “not their cup of tea”. Being inactive or not utilizing platforms YOU personally do not like can have a huge negative impact on your brand/business. While you may not be fond of the platform, there are many others who are solely on it. By taking yourself off of platforms or rarely using them, you are neglecting a whole pond of potential clients and customers. So go ahead and make yourself visible and active on those social platforms!
There have been many claims that SEO is dead and that we should just take it out of our social strategies. Let me tell you, those claims could not be more incorrect! If you aren’t familiar with SEO (Search Engine Optimization), it’s pretty much centred around rankings and placements with, you guessed it, search engines. Why is SEO so important? If you go to Google and type in “digital marketing course”, for example, you will most likely stop and check the ones that appear first. In turn, that company, who has optimal rankings on the search engine will most likely make more profit than those ranked on the next pages. So with that being said, why would you want to neglect SEO?!
Not having any social plan
Not planning is probably one of the worst things you can do. A lot of people think, “ya, I’ll just go with the flow and see how things pan out”, but this thought process doesn’t typically end well. Imagine you are building a house with absolutely no idea or no guide. I can’t even build a gingerbread house without planning out how I am going to do it first! Always know what you are going to do and how you are going to execute in order to avoid roadblocks in the future. I know a lot of people dislike the 6 P’s, but it’s true- proper preparation prevents piss poor performance!
Jumping on every single bandwagon
While there have been some viral trends that are fun and are put in place for a good cause, there are others that are downright dumb! For example, the “don’t judge a book by its cover challenge”…don’t believe me? Open a new tab, type that into your browser and let it sink it. While some challenges are completely unnecessary, some are actually dangerous! Yes, it’s good to stay on top of trends, make sure you are staying on top of the right ones. How do you know which ones to avoid? Look at the responses, if they are mostly negative, chances are, you don’t want to affiliate your brand with them!
Automating everything you can
When I log onto Twitter and I see the little numbers on top of the little envelope, I get really excited. I think, “wow someone has come across my account and enjoys my content or perhaps they want to collaborate on something!” Then I open my messages and I see a slew of automated, unauthentic sales pitches. Let’s be real, how many times do you read those and actually respond or click their links? Automated messages take away authenticity from a brand which can be quite detrimental. Take the time to personally message people if you are looking to connect with them or pitch something. It will really pay off!
There are many other trends that brands/businesses should avoid, but these ones really jump out at me. Are you guilty or committing any of these marketing crimes?